Real Talk is a segment brought to you by MyGuestlist and Sprout where industry people give opinions, views and insights on what is happening, what could happen and what should happen. No selling. No soliciting. No bull. Just real hospo talk. To kick-off, we're catching up with restaurant profitability expert Ivan Brewer. Ivan Brewer is on…

With the advancement of technology comes big change to people’s daily lives; and in turn, their habits. Because of these advancements, patrons are always on the move, they’ve got everything they need at their fingertips, their time is important and they typically don’t allocate too much of it to what you have to say. Thus,…

You’ve pulled the trigger on your marketing campaign. All the hours you’ve invested creating the offer, getting buy-in and approval, drafting the content, building the campaign, testing it and sending it out, is done. Congratulations! All your hard work is out there for your patrons to see. So, now what? The next step is to…

How important is database growth? The answer to this question should be a resounding “Very Important”. Adding new contacts to your database ensures that your marketing is reaching fresh eyes. It also counteracts the inevitable opt outs that occur with every campaign. The rate at which your database grows is a direct reflection of how…

It’s 2018, and Social Media is more prevalent than ever before. Half the time people are more present on social media than they are at their own dinner table. Every spare moment seems to be filled with check-ins, posts, updates, pins and tweets. If someone isn’t posting themselves, they’re scrolling through their feed. For this…