Up Periscope – How Big Brands Use Live Video Streaming To Hook Consumers

We’re not talking submarines but rather the latest live streaming video app launched by Twitter 12 months ago. Though relatively still quite new in the online world and realm it’s been gaining considerable support and gaining momentum with Twitter reporting the app has had in excess of more than 10 million users. As Periscopes popularity…

Out With The Old And In With The Digital

It's no secret that traditional forms of media, (particularly those with those old school printing presses), really felt the pinch as consumers favour getting their daily dose of news and gossip, online and largely for free. Pacific Magazines who've over 20 of Australia's large selling publications in their portfolio unveiled its time to get with…

Age Isn’t Just A Number

Age isn’t just a number. Asking someone their age isn’t just particularly frowned upon, but something that can land you in some severely hot water. That’s just what happened, where clubs in Britain have been advertising that dance classes are 'not suitable for over 60s',  and who could now face prosecution under equality laws. Said club, was…

Tourism Australia Launches The Giga Pixel Selfie Campaign

[embed]https://www.youtube.com/watch?v=_4LQnKdIBA0[/embed] Tourism Australia launched a pretty snazzy campaign that takes Giga-Pixel Selfies for Tourists who stand on specially marked areas at famous Australian landmarks and destinations. Designed predominantly for Japanese tourists visiting the country, the concept is based around the idea of visiting the site and triggering the ultra high resolution photos made of hundreds…

The Importance Of Transparency And Honesty In A Message

The world of marketing boasts a vast array of self-justified phrases which circulate around the tongues and speaking circles of marketers. “If it ain’t broke, don’t fix it” or more colloquially put "she'll be right mate" are testament to this assertion. They reverberate around the office walls of marketers, operations managers, directors and executives. Furthermore, they are not…