Understanding your clientele and speaking to them properly

With the advancement of technology comes big change to people’s daily lives; and in turn, their habits. Because of these advancements, patrons are always on the move, they’ve got everything they need at their fingertips, their time is important and they typically don’t allocate too much of it to what you have to say. Thus,…

Measuring your marketing results

You’ve pulled the trigger on your marketing campaign. All the hours you’ve invested creating the offer, getting buy-in and approval, drafting the content, building the campaign, testing it and sending it out, is done. Congratulations! All your hard work is out there for your patrons to see. So, now what? The next step is to…

Growing your database from inside your venue

How important is database growth? The answer to this question should be a resounding “Very Important”. Adding new contacts to your database ensures that your marketing is reaching fresh eyes. It also counteracts the inevitable opt outs that occur with every campaign. The rate at which your database grows is a direct reflection of how…

Social Media Marketing

It’s 2018, and Social Media is more prevalent than ever before. Half the time people are more present on social media than they are at their own dinner table. Every spare moment seems to be filled with check-ins, posts, updates, pins and tweets. If someone isn’t posting themselves, they’re scrolling through their feed. For this…

GIFs: what to know and how to use them

We’re living in a fast paced visual world. Photographs aren’t always enough to capture people’s attention anymore. Videos are effective but are costly to film and edit; graphic designed artwork is prominent but doesn’t always tell the full story. This is why GIFs have become so popular. Unlike anything else, GIFs are able to convey…